Tag Archives: Usages

A MARKETING APPROACH OF MOROCCAN POLITICIANS’ USES ON SOCIAL NETWORKS SITES

OUHDIDOU ISMAIL, HOUSSAINI ABDELLAH ABSTRACT The attendance of Moroccan politicians on the Social Networks Sites (SNS) is an undeniable reality. However, the questions of how Moroccan politicians use these new communication and mobilization devices, and to what extent they take advantage of the huge potentialities they offer, remain unanswered. The content analysis of a 160 posts