Tag Archives: postmodernisme

YOUNG CONSUMER BASED AUTHENTICITY : NEW OPPORTUNITIES FOR TERROIR PRODUCT ?  AN EXPLORATORY APPROACH

FATIMA EZZAHRA OUBOUTAIB, MEKKAOUI SOUMIYA, AITHEDA ABDELLATIF ABSTRACT Few studies have addressed the question of the perceived market authenticity of young consumers. Building on the postmodern consumption literature, the focus of this analysis is on exploring the relationship between young people and the authenticity of local products of the Souss Massa region. Our topic question is: to