Tag Archives: audit marketing

MARKETING AUDIT A METHOD OF A CONDUCT EVALUATION OF THE MARKETING STRATEGY AND THE BUSINESS PERFORMANCE

BOUTAYNA IBN CHEIKH, LALLA LATIFA ALAOUI ABSTRACT This article aims to highlight the benefits of the marketing audit through the Starbucks case study in order to act on the systematic evaluation of marketing plans and strategies as well as the organizational structure, while signaling the role crucial components of the marketing audit and the entity’s valuation